FP&A Manager – Online Gambling (Commercial, Sportsbook & Casino)

Location: Ireland, UK or Remote

Overview:

We are seeking an experienced FP&A Manager to support strategic and financial decision-making across our online commercial gambling offering (sportsbook and casino).

This role partners closely with Brand, Marketing, Commercial, and Technology teams to improve and optimise investment, drive profitable growth and enhance business performance.

Key Responsibilities

• Lead financial planning, budgeting, and forecasting across BOYLE Sports in Ireland and the UK

• Build and maintain financial models to evaluate performance, ROI, and profitability across marketing channels, including affiliates, PPC, paid media, and sponsorships

• Provide strategic insight into brand investment, customer acquisition, and retention economics

• Analyse performance marketing initiatives and develop recommendations to optimise spend and customer value

• Monitor customer base changes and customer cohort performance

• Review, challenge, and advise on the ROI, commercial impact and strategic fit of business cases, including brand, sponsorship, marketing and technology investments

• Assess technology investment opportunities such as product development, platform enhancements and data capabilities

• Deliver weekly and monthly KPI reporting, variance analysis and executive-level insights

• Partner with brand and marketing, product, BI, payments and operations to support strategic planning and cross-functional initiatives

• Support ad-hoc financial analysis, scenario modelling and commercial decision-making
  

Qualifications

• 3–5+ years of FP&A or commercial finance experience within online gambling, sportsbook or digital entertainment in the UK and/or Ireland

• Strong understanding of performance marketing economics (affiliates, PPC, programmatic, and sponsorships)

• Experience evaluating brand strategy, customer acquisition and ROI-driven investment decisions

• Demonstrated ability to review and advise on commercial business cases and cross-functional investments

• Advanced financial modelling and data analysis skills