Who We Are:

BoyleSports is the largest and most successful independently owned bookmaker on the island of Ireland. Founded in 1982 by John Boyle, the business has grown to over 370 shops in Ireland and the UK, coupled now with a comprehensive online portfolio for betting and gaming.

BoyleSports HQ in the Republic of Ireland is located on the outskirts of Dundalk, and we currently employ over 2,750 staff throughout Ireland and the rest of the world. With offices in Ireland, Gibraltar and the Philippines, BoyleSports truly is a Global player within the Betting and Gaming industry.

Job Description

In this role, you are the driving force behind the success of Gaming (Casino & Live Casino) campaigns and customer journeys, shaping them from start to finish across all markets and lifecycle stages. Your mission is to lead a team with a mission to elevate key KPIs by boosting retention, preventing churn, reactivating lapsed customers, and igniting upsell and cross-sell opportunities. Through your strategic vision, you will enhance the player experience and maximize lifetime value.

To excel, you must not only possess a deep understanding of the digital Casino product but also have a solid understanding of reward types and mechanics, bonuses and incentives, fuelling your ability to truly connect with and inspire customers, profitably.

Responsibilities:

• Develop Data-Driven Strategies: Help craft a comprehensive customer lifecycle strategy, considering compliance, market conditions, and competition. Be in charge of the promotions calendar focusing on BTL targeted campaigns. Work closely with the Gaming team to leverage new game launches, ATL plans, commercial deals, network promotions and exclusive deals.
• Continuous Improvement: Fine-tune automated customer journeys, updating teams on market insights, competition intelligence, and best practices.
• Execute High-Quality Campaigns: Produce timely, customer-centric, and innovative campaigns with a data-driven approach. Develop and deliver local, personalized and targeted campaigns using channels such as onsite messaging, email, SMS, push notifications and Social Media.
• Ensure Seamless Execution: Oversee campaign execution and delivery, keeping stakeholders informed on performance and outcomes.
• Analyse and Forecast Performance: Assist in analysing historical revenue performance and forecasting future program success.
• Manage Creative Development: From brief to delivery, ensure creative processes focus on customer insights and engagement.
• Maintain Brand Consistency: Work with creative and technical teams to ensure communications align with brand guidelines.
• Optimize Customer Touchpoints: Identify conversion opportunities and implement the right actions and communications.
• Stay Compliant: Keep up-to-date with advertising standards and consumer protection laws.
• Report Success: Regularly update senior stakeholders on campaign success, showcasing a deep understanding of customer motivations.

Requirements:

• Experience: 3-5 years in CRM, lifecycle management, or marketing, preferably in a gaming or tech company.
• Proven Track Record: Ability to develop and implement campaigns based on customer needs and profiles.
• Communication Skills: Confident in presenting to and communicating with core stakeholders across the business.
• Customer-Centric: Deep understanding of CRM strategies and practices.
• Industry Knowledge: Strong knowledge of sports (local and international) and casino products.
• Data Insights: Ability to extract and utilize customer insights from data.
• Organizational Skills: Excellent planning, prioritization, and attention to detail.
• Campaign Management: Experience in managing complex multi-channel campaigns.
• Technical Proficiency: Professional experience with CRM tools (Adobe Campaign, Braze or Optimove)
• Relationship Building: Ability to build strong working relationships.
• Stakeholder Management: Exceptional collaboration and stakeholder management skills.
• Communication: Fluency in verbal and written English.

Join us and be at the forefront of building customer relationships and driving engagement. Apply now to be part of a team that's redefining CRM!