Head of Sponsorship

Location: Hybrid, London
Team: Marketing

Are you ready to take a bold brand to the big leagues?

BoyleSports is on a mission to shake up the betting and gaming landscape. With over 300 stores and a growing digital presence, we’re building a brand with ambition, edge and energy, and sponsorship is at the heart of how we show up.

We’re looking for a Head of Sponsorship who’s not just experienced, but visionary. Someone who knows the power of a top tier partnership, understands the nuances of racing, and thrives on turning sponsorship rights into fan-first, fame-driving brand moments. This is a senior role for a strategic leader who can manage a busy portfolio with precision, and drive standout value from every asset we invest in.

What you’ll lead

You’ll own the sponsorship strategy end-to-end, shaping how BoyleSports shows up on the biggest stages in sport. From horse racing to darts, from local derbies to the global game, you’ll:

• Lead and evolve our full sponsorship portfolio: spanning iconic Irish and UK horse racing events, Darts World Grand Prix, and a major new sponsorship.
• Develop and deliver a challenger sponsorship strategy: putting BoyleSports at the centre of sporting conversation and culture.
• Ensure excellence at every touchpoint: from branding to rights management, from fan experiences to internal engagement.
• Scope and assess new opportunities: building the business case for smart, strategic growth in sport.
• Inspire and manage a high-performing team: elevating talent, unlocking creativity and creating a culture of excellence.

You’ll be accountable for:

• Bringing the BoyleSports brand to life across our sponsorships: ensuring consistency, creativity and quality execution.
• Maximising the value of our rights: and ensuring every asset works hard for brand and business.
• Collaborating with a wide range of internal teams: including Brand, PR, Creative, Retail, Media, Customer Engagement and Performance Marketing.
• Creating and delivering a best-in-class activation calendar: from stadium to screen, from paddock to pub.
• Leading on hospitality, ticketing, fan experiences, and in-venue betting integration.
• Tracking, measuring and reporting on the impact of our sponsorships, across both brand equity and commercial performance.

What we’re looking for:

We need a sponsorship leader with serious pedigree and challenger energy:

• Significant experience in sports sponsorship, particularly football – with a track record of leading high-profile partnerships (Premier League experience strongly preferred).
• Creative and strategic; someone who brings original thinking and knows how to activate in fresh, fan-focused ways.
• Deep understanding of the sports landscape; with strong networks across rights holders, clubs, and agencies.
• Commercially sharp; comfortable building business cases and reporting on ROI.
• Multi-tasker and team player; able to juggle multiple complex partnerships, stakeholders and deadlines.
• Experience in the betting and gaming sector is strongly preferred.
• Working knowledge of UK and Irish gambling regulation; especially its impact on sponsorship and branding.

The extras that matter

• You’re a confident communicator, able to influence at every level; internally and externally.
• You thrive in fast-paced, high-stakes environments.
• You’re passionate about sport and live experiences; and get what it takes to create unforgettable fan moments.
• You’re a builder; of teams, of partnerships, of bold brand narratives.

This isn’t a sponsorship job. It’s a brand-building mission.

If you’re ready to lead from the front, challenge the norm, and put BoyleSports on the map in sport and culture, we want to hear from you.