Who We Are:

BoyleSports is the largest and most successful independently owned bookmaker on the island of Ireland. Founded in 1989 by John Boyle, the business has grown to over 370 shops in Ireland and the UK, coupled now with a comprehensive online portfolio for betting and gaming.

BoyleSports HQ in the Republic of Ireland is located on the outskirts of Dundalk, and we currently employ over 2750 staff throughout Ireland and the rest of the world. With offices in Ireland, Gibraltar, and the Philippines, BoyleSports truly is a Global player within the Betting and Gaming industry.

Job Title: PPC Executive

Department: Performance Marketing

Reports to: PPC Manager

Location: BoyleSports, Gibraltar

Role Purpose:

BoyleSports is looking for a data-driven PPC Executive to work closely with our PPC Manager and the entire Performance Marketing team. As our new PPC Executive, your role involves strategizing, executing, and evaluating performance campaigns. You will collaborate with the marketing, conversion, and creative teams to optimize efficiency and achieve monthly targets.

Key Responsibilities:

• Plan, coordinate, analyze, and optimize campaign performance, influencing KPIs.
• Generate innovative ideas to enhance campaigns’ performance and interaction through promotions and campaigns.
• Identify opportunities for scaling activities and translate them into effective campaigns.
• Monitor channel performance and manage budgets effectively.
• Take ownership of day-to-day UA campaign management on platforms such as Google Ads, Microsoft Ads, and Apple Search Ads.
• Contribute ideas and conduct A/B testing across digital channels to enhance performance aligned with business KPIs.
• Ensure proper implementation of tracking.
• Deliver comprehensive weekly and monthly reports.

Desired Skills:

• 2+ years’ experience in PPC marketing, either in Sports or Gaming (Casino).
• Proficient in the use of MS Office Suite, Excel & Google Analytics.
• Excellent communication and interpersonal skills to liaise with the relevant managers and internal teams. Sports knowledge and knowledge of international markets is a plus.
• A keen eye for detail and good with numbers is essential.
• Quick to learn new software and functionality of new products
• Must work well, both collaboratively and independently.
• Must thrive in a fast-paced environment.

BoyleSports is an equal opportunities employer, and we welcome applications from all suitably qualified persons.