Job Title: Product Analyst

Department: Product

Reporting to: Director of Product

Location: Hybrid / HQ / Remote

Role Purpose and Key Responsibilities:

Role Purpose:

We are looking for a Product Analyst to turn product data into clear insights and opportunities, helping our teams build better products and drive measurable commercial impact

The right person will be:

• Curious and proactive — finds opportunities and spots trends rather than just answers questions

• Comfortable challenging PM thinking with data

• Strong communicator — can simplify complex analysis and deliver to the Product team along with stakeholders

• Outcome-focused — cares about impact, not just reporting

• Data driven to lead product decisions across Sports, Gaming and Core journeys

• Provide clear visibility on product performance, customer behaviour and opportunity areas

• Enable Product Managers to move from opinion-led → evidence-led prioritisation

Key Responsibilities:

Product Performance & Insight

• Own product performance tracking across key journeys (e.g. acquisition, onboarding, early player lifecycle funnel analysis, betting, retention and payments)

• Analyse feature adoption, engagement and commercial impact post-release

• Identify friction points, drop-offs and optimisation opportunities

• Be curious, look for hidden trends and opportunities that the PMs should be aware of and capitalise on

• Work with the research team to build out customer insight with real data and validation

Commercial & Customer Analysis

• Build and maintain funnel analysis (e.g. registration → deposit → bet → repeat)

• Segment users (new vs returning, high value, behavioural cohorts)

• Quantify revenue or relevant KPI impact of product changes

Experimentation & Optimisation

• Support A/B testing and experimentation design

• Measure impact of tests and feature releases

• Partner with PMs to prioritise high-impact opportunities

Data Visualisation & Reporting

• Build dashboards for PMs and leadership (self-serve where possible)

• Create weekly/monthly insight packs per domain

• Translate data into clear, actionable recommendations

Product Team Partnership

• Work directly with PMs, Designers and Tech Leads

• Shape hypotheses and define success metrics pre-build

• Embed into product squads where needed

Key Outputs (What Success Looks Like)

• Clear visibility of product performance by domain

• Regular identification of measurable optimisation opportunities

• Evidence-based prioritisation across roadmaps

• Increased feature adoption, conversion and retention

• Stronger post-release accountability

Specialist Skills and Experience Required

• Strong SQL (or equivalent) and data manipulation skills

• Experience with product analytics tools

• Experience building dashboards (e.g. Tableau, Looker, Power BI)

• Strong commercial mindset — understands revenue drivers, not just metrics

• Ability to translate data into clear product recommendations

• Experience working closely with Product teams

• A domain expert would be preferred with experience in the Betting and Gaming industry and an excellent understanding of its customers

• Comfortable operating in a hands-on delivery role, managing both strategy and execution

• Excellent stakeholder management and communication skills

• Experience working within Agile development environments