Job Title: PPC Executive

Department: Performance Marketing

Reporting To: PPC Manager

Location: Gibraltar (Hybrid)

Successful candidate will be required to work from GIB office minimum 3 days per week.

Role

This role involves managing and optimising PPC campaigns across platforms like Google Ads to drive performance against KPIs. It includes analysing data, adjusting campaigns, running tests, and reporting on results.

The ideal candidate has PPC experience, strong analytical skills, and can independently manage campaigns while continuously improving performance.

Key Responsibilities

• Manage the day-to-day execution of paid acquisition campaigns across platforms such as Google Ads, Microsoft Ads, and Apple Search Ads

• Monitor campaign performance, optimise activity, and manage budgets to ensure delivery against KPIs

• Analyse performance data to identify opportunities for scaling and improving efficiency

• Execute A/B testing and implement test-and-learn strategies to enhance campaign performance

• Support promotional and marketing initiatives to drive engagement and conversions

• Ensure accurate tracking and measurement across campaigns, collaborating with internal teams where required

• Produce clear and insightful daily, weekly, and monthly reports, highlighting trends and performance insights

Qualifications & Experience

• Minimum 2+ years’ experience in PPC marketing, ideally within Sportsbook or Gaming (Casino)

• Strong working knowledge of:

• Google Ads (essential)

• Microsoft Ads and/or Apple Adsf (desirable)

• Proficient in Microsoft Excel / Google Sheets

• Experience using analytics tools such as Google Analytics

Skills & Competencies:

• Strong numerical and analytical skills with high attention to detail

• Ability to interpret performance data and make informed optimisation decisions

• Comfortable managing multiple campaigns in a fast-paced environment

• Quick to learn new tools and platforms

• Strong communication skills, with the ability to collaborate across Marketing, BI, and Creative teams

• Self-starter with the ability to work independently and take ownership of campaigns

• Demonstrates a test-and-learn mindset with a focus on continuous improvement 

• Experience in Sportsbook / Gaming industry and Knowledge of sports betting markets an advantage.

Company:

BOYLE Sports is an international sports betting and gaming company, with an extensive online business and retail portfolio. Founded by John Boyle in 1982, the Irish family-owned firm has grown to become Ireland’s largest and most successful independently-owned bookmaker and has over 390 shops across Ireland and the UK. Its Head Office is located on the outskirts of Dundalk in the Republic of Ireland and the company currently employs over 2,700 employees across Ireland, the UK and Gibraltar. BOYLE Sports offers a world class betting and gaming experience with a ‘Customer First’ approach, committed to bringing customers closer to the action. Its mission is boosted by a rich sponsorship portfolio – the company is a proud principal sponsor of West Ham United Football Club and it stays at the heart of the action all year round by backing some of sport’s most prestigious events, including the Irish Grand National, the Irish Greyhound Derby and the World Grand Prix of Darts.