Sportsbook Executive

Reports to: Sportsbook Planning Manager

Location: Gibraltar

What you’ll do

The Sportsbook Executive is responsible for the delivery and implementation of promotional campaigns and proposition activity for Sportsbook.

You will own and lead the end-to-end planning process for campaigns and projects which fall within the 1-month planning framework keeping teams accountable, ensuring they adhere to processes and deliver against key milestones.

You’ll take the Sportsbook Commercial Plan from the Head of Sportsbook and Sportsbook Commercial Manager and turn those into successfully launched customer facing campaigns.

To do this you will work closely with Trading, Marketing, CRM & Product to collate an integrated marketing proposition plan. You will keep all teams accountable to their agreed deliverables.

Core Job Responsibilities

• Take the Sportsbook plan and write out and share the weekly message hierarchy. Ensure that the hierarchy is being adhered to by all teams.
• Brief creative requirement to the design team and ensure shared with all teams on time.
• Responsible for the development, launch and communication for promotional activity, whilst always monitoring the process and reviewing what is being produced.
• Working closely with the Trading team to build the weekly Premium Price Boost plan that balances price perception with profitability.
• Working closely with the CRM team to ensure smooth delivery of all promotional communications to our customers. Brief them in accordance to the planning framework timelines on Sportsbook’s objectives and priority messages ahead of key events.
• Delivery of the 1-month planning process including promotions schedule and setting up campaigns. This includes creative concepts, mechanics, and pay out structures as well as briefing CRM, Creative, CS, Operations, Content and any other relevant party.
• Ensure that our Sportsbook planner on Monday.com is always kept up to date as well as the Sportsbook Calendar.
• Creation and sign-off of creative briefs for promotional campaigns and product launches.
• Working closely with the Compliance team to ensure all activities meet gaming regulation requirements.

How you'll do it

• Excellent planning and organisation skills, comfortable co-ordinating and leading high volume campaigns and multiple milestones across key projects.
• You will coach teams throughout the planning process. Building positive relationships across all teams is a vital part of the role, as you will act as a linchpin throughout the process.
• Monday.com experience desirable but not essential.
• Able to work under pressure and able to communicate risks and changes.
• A keen interest in Sports / Sports Betting