Role Profile
Job Title: Campaigns Planning Executive

Function/Department: Performance Marketing

Reporting To: Campaigns Planning Manager

Location: Gibraltar

Role Purpose and Key Responsibilities

Role Purpose

BOYLE Sports is looking for a talented Campaigns Planning Executive for its marketing campaigns.

The preferred candidate will bring expertise in the Sports betting and Gaming sector, playing a key role in crafting highly engaging marketing campaigns centred on promotions and product offerings.

Key Responsibilities

• Reporting directly to the Senior Performance Marketing Manager, you will lead all marketing campaigns executions across each vertical within the overarching marketing strategy.
• Collaborate closely with cross-functional teams to formulate and implement campaigns across multiple channels and verticals.
• Create comprehensive campaign plans, encompassing channels, tools, and content, ensuring top-tier quality.
• Assume Go-To-Market responsibility for all campaigns from project scoping to team briefings, maintaining consistency in strategy throughout the year.
• Collaborate with various teams, including Affiliates, PPC, Social Media, CRM, Product and Design to develop holistic campaigns.
• Ensure optimal utilization of all campaigns, products, and promotions where applicable.
• Work on several projects to introduce innovative strategies for enhancing customer perceptions, boosting acquisition, and driving revenues.
• Identify areas for improvement to optimize outcomes.

Qualification and Education Requirements

2+ year experience in Sports and/or Gaming (Casino) campaigns.

Proficient in the use of MS Office Suite, Excel, GA.

Specialist Skills and Experience

• Strong understanding of marketing and campaigns, market research, and competitive analysis.

• Must be creative and analytical and results-driven with a strong desire to test, re-evaluate, optimize, and test again.

• Proficient in handling numerous high-priority projects within a dynamic environment.

• Motivated, enthusiastic, and resolute; a self-driven individual with a talent for creative problem-solving.

• Have already proven your skills with successful media campaign development from scratch.

• Exceptional Project Management skills essential for initiating and advancing new projects.

• Quick to learn new software and functionality of new products

• Must work well, both collaboratively and independently.

• Must thrive in a fast-paced environment.